Question 1

The Internet enables ________ marketing,by leveraging the fact that there is always some demand,however small,for a product.

Accepted Answer

A)  long-tail
B)  behavioral
C)  crowdsource
D)  prediction
E)  lead generationF) A) and C)
G) C) and D)

Question 2

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Accepted Answer

Student answers will vary.A sample answe...

Question 3

________ refers to businesses selling goods and services electronically to individuals.

Accepted Answer

A)  B2C e-commerce
B)  Social e-commerce
C)  C2C e-commerce
D)  Disintermediation
E)  M-commerceF) A) and D)
G) A) and C)

Question 4

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Accepted Answer

A)  geosocial
B)  geoinformation
C)  geoadvertising
D)  geomapping
E)  geolocatingF) C) and E)
G) B) and E)

Question 5

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called

Accepted Answer

A)  e-procurement.
B)  SCM.
C)  procurement.
D)  sourcing.
E)  production.F) A) and C)
G) A) and E)

Question 6

What is the primary benefit to consumers of disintermediation?

Accepted Answer

A)  faster service
B)  lower costs
C)  higher quality
D)  greater choices
E)  None,disintermediation primarily benefits manufacturers.F) B) and C)
G) B) and E)

Question 7

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Accepted Answer

A)  transparency
B)  asymmetry
C)  complexity
D)  discriminationE) B) and D)
F) B) and C)

Question 8

All previous mass media in modern history,including the printing press,use a broadcast model where content is created in a central location by experts.

Accepted Answer

A) True 
 B)False

Question 9

Goods that are involved in the actual production process are referred to as

Accepted Answer

A)  raw materials.
B)  direct goods.
C)  purchasing goods.
D)  indirect goods.
E)  products.F) B) and D)
G) C) and E)

Question 10

Which of the following best describes the digital social graph?

Accepted Answer

A)  a person's direct and indirect relationships
B)  all of a person's closest digital relationships
C)  a mapping of all online social relationships
D)  all of the online and offline relationships a person has
E)  all of the relationships in an online communityF) B) and E)
G) A) and C)

Exam 10: E-Commerce: Digital Markets, Digital Goods

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Correct Answer
verified

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Correct Answer
verified

All previous mass media in modern history,including the printing press,use a broadcast model where content is created in a central location by experts.

Correct Answer
verified

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Correct Answer
verified
Student answers will vary.A sample answe...
View Answer

The Internet enables ________ marketing,by leveraging the fact that there is always some demand,however small,for a product.

Correct Answer
verified

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called

Correct Answer
verified

What is the primary benefit to consumers of disintermediation?

Correct Answer
verified

________ refers to businesses selling goods and services electronically to individuals.

Correct Answer
verified

Which of the following best describes the digital social graph?

Correct Answer
verified

Goods that are involved in the actual production process are referred to as

Correct Answer
verified

Exam 10: E-Commerce: Digital Markets, Digital Goods

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Correct AnswerverifiedShow Answer

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Correct AnswerverifiedShow Answer

All previous mass media in modern history,including the printing press,use a broadcast model where content is created in a central location by experts.

Correct AnswerverifiedShow Answer

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

The Internet enables ________ marketing,by leveraging the fact that there is always some demand,however small,for a product.

Correct AnswerverifiedShow Answer

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called

Correct AnswerverifiedShow Answer

What is the primary benefit to consumers of disintermediation?

Correct AnswerverifiedShow Answer

________ refers to businesses selling goods and services electronically to individuals.

Correct AnswerverifiedShow Answer

Which of the following best describes the digital social graph?

Correct AnswerverifiedShow Answer

Goods that are involved in the actual production process are referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student answers will vary.A sample answe...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified