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Which of the following is true for a firm with a downward-sloping demand curve for its product?


A) Price, average revenue, and marginal revenue are all equal.
B) Price, average revenue, and marginal revenue are all different.
C) Price equals average revenue but is greater than marginal revenue.
D) Price equals average revenue but is less than marginal revenue.

E) None of the above
F) B) and C)

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When a monopolistically competitive firm breaks even in the long run, this is equivalent to earning a zero accounting profit.

A) True
B) False

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Figure 13-11 Figure 13-11   -Refer to Figure 13-11. What is the monopolistic competitor's profit maximizing price? A)  P<sub>1</sub> B)  P<sub>2</sub> C)  P<sub>3</sub> D)  P<sub>4</sub> -Refer to Figure 13-11. What is the monopolistic competitor's profit maximizing price?


A) P1
B) P2
C) P3
D) P4

E) None of the above
F) A) and B)

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All of the following characteristics are common to both monopolistic competition and perfect competition except


A) firms act to maximize profit.
B) entry barriers into the industries are low.
C) the market demand curves are downward-sloping.
D) firms take market prices as given.

E) A) and B)
F) A) and C)

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If a firm faces a downward-sloping demand curve,


A) the demand for its product must be inelastic.
B) it has no control over the price or the quantity sold.
C) it must reduce its price to sell more units.
D) it will always make a profit.

E) B) and C)
F) A) and D)

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Figure 13-17 Figure 13-17   -Refer to Figure 13-17. In the long run, why will the firm produce Q<sub>f</sub> units and not Q<sub>g</sub><sub> </sub>units, which has a lower its average cost of production? A)  Although its average cost of production is lower when the firm produces Q<sub>g</sub><sub> </sub>units, to be able to sell its output the firm will have to charge a price below average cost, resulting in a loss. B)  At Q<sub>g</sub>, average cost exceeds marginal cost so the firm will actually make a loss. C)  At Q<sub>g</sub>, marginal revenue is less than average revenue which will result in a loss for the firm. D)  The firm's goal is to charge a high price and make a small profit rather than a low price and no profit. -Refer to Figure 13-17. In the long run, why will the firm produce Qf units and not Qg units, which has a lower its average cost of production?


A) Although its average cost of production is lower when the firm produces Qg units, to be able to sell its output the firm will have to charge a price below average cost, resulting in a loss.
B) At Qg, average cost exceeds marginal cost so the firm will actually make a loss.
C) At Qg, marginal revenue is less than average revenue which will result in a loss for the firm.
D) The firm's goal is to charge a high price and make a small profit rather than a low price and no profit.

E) All of the above
F) None of the above

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A monopolistically competitive firm should lower its price if its marginal revenue exceeds its marginal cost.

A) True
B) False

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Figure 13-11 Figure 13-11   -Refer to Figure 13-11. What is the productively efficient output for the firm represented in the diagram? A)  Q<sub>1</sub> units B)  Q<sub>2</sub> units C)  Q<sub>3</sub> units D)  Q<sub>4</sub> units -Refer to Figure 13-11. What is the productively efficient output for the firm represented in the diagram?


A) Q1 units
B) Q2 units
C) Q3 units
D) Q4 units

E) None of the above
F) B) and C)

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If a typical monopolistically competitive firm is incurring short-run losses, then


A) other more competitive firms will enter the market.
B) as some firms leave, the remaining firms will experience an increase in the demand for their products.
C) as some firms leave, the demand for the products of the remaining firms will become more elastic.
D) the industry will eventually cease to exist.

E) None of the above
F) B) and C)

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Which of the following describes the relative positions of the demand curve and the average total cost (ATC) curve of a monopolistically competitive firm that earns a profit in the short run?


A) In the short run, the firm's demand curve will lie above its ATC curve. The demand curve will be tangent to the ATC curve in the long run.
B) In the short run, the firm's demand curve will lie below its ATC curve. The demand curve will be tangent to the ATC curve in the long run.
C) In the short run, the firm's demand curve will cross its ATC curve at the ATC curve's lowest point. The demand curve will be above the ATC curve in the long run.
D) In the short run, the firm's ATC curve will cross the demand curve at the profit maximizing level of output. The demand curve will be tangent to the ATC curve in the long run.

E) C) and D)
F) A) and D)

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What is meant by "excess capacity"? How does it relate to consumer utility?

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Excess capacity refers to a situation wh...

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Figure 13-9 Figure 13-9   -Refer to Figure 13-9. Which of the graphs in the figure depicts a monopolistically competitive firm that is earning economic profits? A)  Panel A B)  Panel B C)  Panel C D)  Panel A and Panel B -Refer to Figure 13-9. Which of the graphs in the figure depicts a monopolistically competitive firm that is earning economic profits?


A) Panel A
B) Panel B
C) Panel C
D) Panel A and Panel B

E) C) and D)
F) All of the above

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If a firm can produce a product at a lower average cost than its competitors, it stands a better chance of earning an economic profit.

A) True
B) False

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For a profit-maximizing monopolistically competitive firm, for the last unit sold, the marginal cost of production is less than the marginal benefit received by a customer from the purchase of that unit.

A) True
B) False

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Figure 13-3 Figure 13-3   -Refer to Figure 13-3. What is the marginal revenue of the sixth unit of output? A)  $4 B)  $5 C)  $9 D)  $54 -Refer to Figure 13-3. What is the marginal revenue of the sixth unit of output?


A) $4
B) $5
C) $9
D) $54

E) A) and D)
F) A) and C)

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Table 13-4 Table 13-4    Table 13-4 lists estimated revenues and costs (per week)  for plastic vials (100 vials per box)  for the Victoria Biological Supplies Company. Victoria sells plastic vials to universities and private research laboratories. -Refer to Table 13-4. Victoria's profit-maximizing output is where A)  total profit equals $3. B)  marginal revenue and marginal cost both equal $4. C)  marginal revenue and marginal cost both equal $3. D)  marginal cost is at its minimum value. Table 13-4 lists estimated revenues and costs (per week) for plastic vials (100 vials per box) for the Victoria Biological Supplies Company. Victoria sells plastic vials to universities and private research laboratories. -Refer to Table 13-4. Victoria's profit-maximizing output is where


A) total profit equals $3.
B) marginal revenue and marginal cost both equal $4.
C) marginal revenue and marginal cost both equal $3.
D) marginal cost is at its minimum value.

E) All of the above
F) A) and C)

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If a firm has excess capacity, then


A) the firm expends too much of its resources on advertising its product without seeing an appreciable increase in sales.
B) the firm is not producing its minimum efficient scale of output.
C) the firm's long-run average cost of producing a given quantity exceeds its short-run cost of producing that same quantity.
D) the firm's quantity supplied exceeds its quantity demanded.

E) A) and D)
F) None of the above

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Figure 13-4 Figure 13-4   Figure 13-4 shows short-run cost and demand curves for a monopolistically competitive firm in the market for designer watches. -Refer to Figure 13-4. What is the area that represents the total fixed cost of production? A)  0P<sub>1</sub>aQ<sub>a</sub> B)  P<sub>0</sub>adP<sub>3</sub> C)  P<sub>1</sub>bdP<sub>3</sub> D)  That information cannot be determined from the graph. Figure 13-4 shows short-run cost and demand curves for a monopolistically competitive firm in the market for designer watches. -Refer to Figure 13-4. What is the area that represents the total fixed cost of production?


A) 0P1aQa
B) P0adP3
C) P1bdP3
D) That information cannot be determined from the graph.

E) A) and D)
F) A) and C)

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If buyers of a monopolistically competitive product feel the products of different sellers are strongly differentiated, then the demand for each seller's product is


A) perfectly inelastic.
B) perfectly elastic.
C) relatively inelastic.
D) relatively elastic.

E) A) and B)
F) A) and C)

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Which of the following can a firm use to defend a successful product's brand name?


A) The firm can obtain a patent on the brand name.
B) The firm can apply for a trademark to ban other firms from using the product's name.
C) The firm can increase the amount it spends on advertising for the product.
D) The firm can attempt to copyright the brand name.

E) None of the above
F) All of the above

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