Question 1

Inefficiencies in a supply chain are primarily caused by inaccurate information.

Accepted Answer

A) True 
 B)False

Question 2

Capabilities of supply chain execution systems would not include

Accepted Answer

A)   identifying the optimal transportation mode.
B)   tracking the flow of finished goods.
C)   managing materials.
D)   managing warehouse operations.
E)   managing the financial information involving all parties.F) C) and D)
G) All of the above

Question 3

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Accepted Answer

A)   safety stock
B)   continuous replenishment
C)   just-in-time strategies
D)   demand planning
E)   perfect informationF) A) and D)
G) A) and C)

Question 4

Selling a customer with a checking account a home improvement loan is an example of

Accepted Answer

A)   operational CRM.
B)   direct marketing.
C)   sales force automation.
D)   cross-channel promotions.
E)   cross-selling.F) None of the above
G) B) and D)

Question 5

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

Accepted Answer

A)   Rewrite the software to support the way the company's business processes work.
B)   Select the business processes you wish to automate.
C)   Map the company's business processes to the software's business processes.
D)   Map the software's business processes to the company's business processes.
E)   Select the functions of the system you wish to use.F) A) and C)
G) A) and E)

Question 6

Identify and describe three major enterprise applications.

Accepted Answer

Enterprise systems, customer relationshi...

Question 7

CRM systems help businesses obtain which business objective?

Accepted Answer

A)   survival
B)   operational excellence
C)   new products and services
D)   improved decision making
E)   customer and supplier intimacyF) A) and B)
G) A) and C)

Question 8

A build-to-order supply-chain model is also called a ________ model.

Accepted Answer

A)   supply-based
B)   demand-driven
C)   replenishment-driven
D)   push-based
E)   market-drivenF) A) and B)
G) A) and E)

Question 9

As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers.

Accepted Answer

A)   raw materials
B)   intermediate products
C)   basic products
D)   natural resources
E)   nascent productsF) A) and D)
G) All of the above

Question 10

Customer service modules in CRM systems provide tools for

Accepted Answer

A)   assigning and managing customer service requests.
B)   capturing prospect and customer data.
C)   identifying profitable and unprofitable customers.
D)   managing sales prospect and contact information.
E)   organizing effective marketing campaigns.F) None of the above
G) C) and E)

Question 11

Concurrent supply chains are made possible by which technology?

Accepted Answer

A)   ERP systems
B)   the Internet
C)   supply-chain management systems
D)   just-in-time supply-chain technologies
E)   extranetsF) B) and D)
G) B) and E)

Question 12

Cross-selling is the marketing of complementary products to customers.

Accepted Answer

A) True 
 B)False

Question 13

Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

Accepted Answer

A) True 
 B)False

Question 14

Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.

Accepted Answer

A)   operational CRM
B)   analytical CRM
C)   operational SCM
D)   analytical SFA
E)   operational SFAF) B) and C)
G) A) and E)

Question 15

Customer relationship management systems typically provide software and online tools for sales, customer service, and

Accepted Answer

A)   marketing.
B)   account management.
C)   advertising.
D)   public relations.
E)   human resources.F) C) and D)
G) A) and E)

Question 16

Identify two supply chain models. Which is better?

Accepted Answer

Push-based and pull-based models were di...

Question 17

Marketing modules in CRM systems would provide tools for

Accepted Answer

A)   assigning and managing customer service requests.
B)   capturing prospect and customer data.
C)   identifying profitable and unprofitable customers.
D)   managing sales prospect and contact information.
E)   increasing efficiency of call centers.F) A) and B)
G) C) and E)

Question 18

All CRM packages contain modules for PRM and ERM.

Accepted Answer

A) True 
 B)False

Question 19

From your reading of the chapter's opening case, ACH Food Companies implemented new information systems in order to achieve which of the following business objectives?

Accepted Answer

A)   customer and supplier intimacy
B)   operational excellence
C)   survival
D)   improved decision making
E)   new products and servicesF) D) and E)
G) B) and D)

Question 20

In a push-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain.

Accepted Answer

A) True 
 B)False

Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

Correct AnswerverifiedShow Answer

Selling a customer with a checking account a home improvement loan is an example of

Correct AnswerverifiedShow Answer

Capabilities of supply chain execution systems would not include

Correct AnswerverifiedShow Answer

From your reading of the chapter's opening case, ACH Food Companies implemented new information systems in order to achieve which of the following business objectives?

Correct AnswerverifiedShow Answer

Customer relationship management systems typically provide software and online tools for sales, customer service, and

Correct AnswerverifiedShow Answer

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

Correct AnswerverifiedShow Answer

Customer service modules in CRM systems provide tools for

Correct AnswerverifiedShow Answer

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Correct AnswerverifiedShow Answer

All CRM packages contain modules for PRM and ERM.

Correct AnswerverifiedShow Answer

Identify and describe three major enterprise applications.

Correct AnswerverifiedEnterprise systems, customer relationshi...View AnswerShow Answer

Identify two supply chain models. Which is better?

Correct AnswerverifiedPush-based and pull-based models were di...View AnswerShow Answer

Marketing modules in CRM systems would provide tools for

Correct AnswerverifiedShow Answer

Inefficiencies in a supply chain are primarily caused by inaccurate information.

Correct AnswerverifiedShow Answer

Concurrent supply chains are made possible by which technology?

Correct AnswerverifiedShow Answer

Cross-selling is the marketing of complementary products to customers.

Correct AnswerverifiedShow Answer

As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers.

Correct AnswerverifiedShow Answer

In a push-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain.

Correct AnswerverifiedShow Answer

CRM systems help businesses obtain which business objective?

Correct AnswerverifiedShow Answer

A build-to-order supply-chain model is also called a ________ model.

Correct AnswerverifiedShow Answer

Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Enterprise systems, customer relationshi...
View Answer

Correct Answer
verified
Push-based and pull-based models were di...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified