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Exam 12: Analyzing International Opportunities

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Question 41

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Which of the following stages of the market or site screening process involves competitor analysis?

A) identification of basic appeal of a product
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site

E) B) and C)
F) A) and D)

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Question 42

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Scenario: Indy Bats LLC Indy Bats LLC is looking for new markets for its products.Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products.The company is especially interested in exploring emerging economies. -If Matt wants to estimate an emerging market's spending capacity,he should focus on the ________.

A) population in the middle class
B) need for consumer products
C) demand for consumer and industrial products
D) volume of imports

E) None of the above
F) B) and C)

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Question 43

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When creating a market-potential indicator for an emerging market,market consumption capacity is often estimated from the ________.

Scenario: Chong's analysis of international markets John Chong is an inexperienced entrepreneur in global business.He wants to sell his product,Zulu doll,a toy for kids below the age of eight,in every corner of the world.He wants to examine all potential markets but wants to keep his costs low.John has asked you to explain a few things about analyzing international markets. -Which of the following stages of the market-screening process would require John to visit a potential market personally?

Scenario: Chong's analysis of international markets John Chong is an inexperienced entrepreneur in global business.He wants to sell his product,Zulu doll,a toy for kids below the age of eight,in every corner of the world.He wants to examine all potential markets but wants to keep his costs low.John has asked you to explain a few things about analyzing international markets. -Which stage of the market-screening process is John involved in,while examining government regulations and bureaucracy in a market?

Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation. -Which of the following would be the least expensive method in terms of both time and money,for conducting a market research in Country C?

Cultural elements can influence what kinds of products are sold and how they are sold in a country.

Which of the following variables involved in market-potential analyses allows managers to rank countries from the largest to the smallest,regardless of a particular product?

Small and medium-sized companies often find trade missions very appealing because ________.

A product for which demand increases more relative to an increase in income has an income-elasticity coefficient less than 1.

The single greatest disadvantage of survey research is that it provides access to only a small amount of data in a single sweep.

When developing a market-potential indicator for an emerging market,the ________ factor attempts to assess channels of distribution and communication.

One of the main difficulties associated with conducting international market research is the measurability of data.

The sensitivity of demand for a product relative to changes in income is called ________.

Briefly explain the main difficulties associated with conducting international market research.

The likelihood that a society will undergo governmental changes that negatively affect local business activity is known as ________.

The single greatest advantage of ________ is the ability to collect vast amounts of data in a single sweep.

Which of the following is the final step in the screening process for potential markets and sites?

Discuss the importance of cultural factors when assessing a national business environment,and explain why cultural differences between markets create difficulties when conducting international research.

Which of the following steps of the market screening process involves the analysis of the quality of workforce,materials,and infrastructure?