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Exam 6: Data: Business Intelligence

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Question 1

Multiple Choice

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What are the two main objectives associated with data mining?

A) uncovering tactics and plans
B) uncovering trends and patterns
C) uncovering intelligence and unstructured data issues
D) uncovering competitors and market advantages

E) C) and D)
F) All of the above

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Question 2

Multiple Choice

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What is estimation?

A) determines values for an unknown continuous variable behavior or estimated future value
B) determines which things go together
C) segments a heterogeneous population of more homogeneous subgroups
D) assigns records to one of a predefined set of classes

E) A) and C)
F) All of the above

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Question 3

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Relational databases offer many advantages over using a text document or a spreadsheet, which include decreased flexibility and decreased scalability and performance.

A content creator is the person responsible for creating the original website content.

A relational database model stores information in the form of logically related two-dimensional tables.

Accurate information asks if there is an incorrect value in the information.

Integrity constraints are rules that help ensure the quality of information.

The physical view of information focuses on how individual users logically access information to meet their own particular business needs.

Timely information must be up-to-the-second to be accurate.

Consistent information asks if the aggregate or summary information is in agreement with detailed information.

Within the data warehouse model, the external databases could include competitor information, industry information and stock market analysis.

How would the insurance industry use business intelligence?

Information granularity refers to the extent of detail within the information (fine and detailed or coarse and abstract).

Information redundancy is the duplication of data, or the storage of the same data in multiple places.

What is the overall management of the availability, usability, integrity, and security of company data?

What describes technologies that allow users to "see" or visualize data to transform information into a business perspective?

What occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome?

Which of the following is the common term for the representation of multidimensional information?

Which of the statements below means the same as easy to manage content?

Which of the choices below reveals the relationship between variables along with the nature and frequency of the relationship?