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One of the reasons that big box retailers like Home Depot are able to achieve economies of scale is that:


A) They have both broad and narrow economies of scope.
B) They are able to take advantage of physical properties and maximize their scale efficiencies by stocking more merchandise and handling inventory more efficiently.
C) They are able to take advantage of market size and spread investment losses over many locations.
D) They have been able to protect themselves from the threat of buyer power by increasing input prices.

E) None of the above
F) A) and B)

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Due to the dynamic nature of business competition,a firm's strategic position should remain fixed over time.

A) True
B) False

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Generic business-level strategies that a firm can adopt include all of the following EXCEPT:


A) Focused cost-leadership strategy.
B) Focused differentiation strategy.
C) Market differentiation strategy.
D) Broad cost-leadership strategy.

E) A) and B)
F) A) and C)

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How is the scope of competition different between Rolex and Timex?

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Rolex has a narrow scope focusing on a s...

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When a firm offers products with unique features and higher value for customers than that of the competition,it is implementing a:


A) Product-broad strategy.
B) Differentiation strategy.
C) Cost-leadership strategy.
D) Product-focused strategy.

E) C) and D)
F) A) and D)

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Combining the dimensions of a firm's __________ and __________ tells us which generic business strategy the firm will pursue.


A) Economies of scope; economies of scale
B) Five forces; economies of scope
C) Scope of competition; core capabilities
D) Strategic position; scope of competition

E) C) and D)
F) A) and B)

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The ___________ is the difference between value creation and cost.


A) Profit gap
B) Net profit
C) Value gap
D) Revenue gap

E) B) and C)
F) B) and D)

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When it comes to pursuing an integration strategy,managers manipulate both _____ and ________ drivers.


A) Cost; value
B) Cost; core capability
C) Value; core capability
D) Market; economic

E) A) and D)
F) B) and D)

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A company that uses a differentiation strategy achieves a competitive advantage as long as:


A) The economic value that the firm creates is equal to that of the competition.
B) The economic value that the firm creates is greater than that of the competition.
C) The economic value that is created is less than that of the competition.
D) The economic value that is created is dependent on strategic parity.

E) All of the above
F) A) and C)

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The two primary competitive levers that managers can use in order to answer the question of how to compete are:


A) Cost and core competencies.
B) Value and cost.
C) Value and core competencies.
D) Cost and revenues.

E) A) and D)
F) None of the above

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What is the difference between a strategic position and a strategic trade-off?

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A strategic position is the firm's profi...

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What are the key questions to answer for managers about business-level strategy?

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Managers must be prepared to address who...

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What is the major issue facing Whole Foods in the ChapterCase opener?

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The firm is facing increasing competitio...

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When a business drives costs down as its cumulative output increases,it is referred to as:


A) A learning curve.
B) An output curve.
C) A demand curve.
D) A distribution curve.

E) A) and B)
F) A) and C)

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Name and give an example for TWO of the four value drivers noted in the text.

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Product features are commonly mentioned,...

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In order for a firm to formulate an effective business-level strategy,it is important to remember that competitive advantage is determined by:


A) The characteristics of the industry in which a firm competes.
B) The characteristics of the firm itself.
C) The characteristics of both the industry and the firm.
D) The absolute positioning of the firm.

E) A) and B)
F) None of the above

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All of the following are questions that managers answer when selecting a business-level strategy EXCEPT:


A) Who will we serve?
B) How many product markets will we be in?
C) What customer needs and desires will we satisfy?
D) Why do we want to satisfy these needs?

E) None of the above
F) All of the above

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Experience curves attempt to capture both _______________ and learning effects.


A) Customization
B) Economies of scale
C) Economies of scope
D) Competitive position

E) A) and B)
F) None of the above

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As shown in the Chapter 6 opening case,Whole Foods Market had to seek new strategic initiatives such as enhancing its differentiated appeal and improving its cost structure because it was losing its competitive advantage.

A) True
B) False

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Buy Us is a big box retailer who is in direct competition with Walmart and Target.Buy Us initially tried to respond to Walmart by cutting its prices and reducing costs.Walmart has greater buying power and a more efficient supply chain,therefore Buy Us was not able to compete on costs.The company then tried to differentiate itself by signing a celebrity to create an in-house line of clothing.However,Target has a celebrity clothing line that has a more differentiated appeal.The economic value created by Buy Us is currently less than Target and Walmart.It can be said that:


A) Buy Us is successful in creating an integration strategy positioned between Walmart and Target.
B) Buy Us is "stuck in the middle" and has a competitive disadvantage.
C) Buy Us is still creating an integration strategy positioned between Walmart and Target and is on the right track. It should continue this business strategy.
D) Buy Us is "stuck in the middle" and has a competitive advantage.

E) A) and D)
F) B) and C)

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