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Which of the following describes ETL?


A) A process that extracts information from internal and external databases
B) A process that transforms information using a common set of enterprise definitions
C) A process that loads information into a data warehouse
D) All of these choices

E) B) and C)
F) A) and D)

Correct Answer

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How would the law enforcement industry use business intelligence?


A) Track crime patterns,locations,and criminal behavior
B) Analyze customer demographics
C) Predict sales,inventory levels,and distribution
D) Predict hardware failures

E) A) and B)
F) A) and C)

Correct Answer

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The primary purpose of a data warehouse is to perform analytical process.

A) True
B) False

Correct Answer

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Which of the following refers to immediate,up-to-date information?


A) Daily information
B) Strategic information
C) Real-time information
D) Crisis information

E) A) and B)
F) None of the above

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A central location in which data is stored and managed is called a data mart.

A) True
B) False

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False

While a traditional data warehouse stores data in files or folders,a data lake uses a flat architecture to store data.

A) True
B) False

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A data mart contains a subset of data warehouse information.

A) True
B) False

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There are only two main primary traits that help you determine the value of information including timeliness and quality.

A) True
B) False

Correct Answer

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What is an interactive website kept constantly updated and relevant to the needs of its customers using a database?


A) Dynamic website
B) Data-driven website
C) Static information
D) Dynamic information

E) A) and B)
F) C) and D)

Correct Answer

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Classification segments a heterogeneous population of more homogeneous subgroups.

A) True
B) False

Correct Answer

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Affinity determines values for an unknown continuous variable behavior or estimated future value.

A) True
B) False

Correct Answer

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Consistent information asks if there is a value missing from the information.

A) True
B) False

Correct Answer

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What is the process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise?


A) Social media analytics
B) Speech analytics
C) Text analytics
D) Web analytics

E) A) and D)
F) A) and C)

Correct Answer

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How would the retail industry use business intelligence?


A) Track crime patterns,locations,and criminal behavior
B) Analyze customer demographics
C) Predict sales,inventory levels,and distribution
D) Predict hardware failures

E) All of the above
F) B) and C)

Correct Answer

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One of the advantages found in a relational database is increased information redundancy.

A) True
B) False

Correct Answer

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False

How would the banking industry use business intelligence?


A) Analyze popular vacation locations with current flight listings
B) Understand customer credit card usage and nonpayment rates
C) Compare the demographics of patients with critical illnesses
D) Predict claim amounts and medical coverage costs

E) C) and D)
F) B) and D)

Correct Answer

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What is it called when each transaction,entity,and event is represented only once in the information?


A) Uniqueness
B) Accuracy
C) Consistency
D) Timeliness

E) B) and D)
F) B) and C)

Correct Answer

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Which of the following is not an information cleansing activity?


A) Identifies redundant records
B) Identifies inaccurate or incomplete data
C) Identifies missing records or attributes
D) Identifies sales trends

E) B) and D)
F) None of the above

Correct Answer

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What is a data value that is numerically distant from most of the other data points in a set of data?


A) Fast data
B) Outlier
C) Analysis paralysis
D) Cube

E) B) and C)
F) A) and B)

Correct Answer

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What is a statistical process that finds the way to make a design,system,or decision as effective as possible,for example,finding the values of controllable variables that determine maximal productivity or minimal waste?


A) Prediction
B) Optimization
C) Forecasting
D) Regression

E) None of the above
F) B) and D)

Correct Answer

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B

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