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Which of the following produces an improved product customers are eager to buy,such as a faster car or larger hard drive?


A) Sustaining technology
B) Disruptive technology
C) Reputation system
D) Personalization

E) A) and D)
F) None of the above

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A __________ technology is a new way of doing things that initially does not meet the needs of existing customers.

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Which of the following is an example of a clickstream data metric?


A) Dates and times of visits
B) Number of customers with shopping carts
C) The number of page views
D) All of these

E) B) and C)
F) C) and D)

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Several companies that launched new businesses by capitalizing on disruptive technology were outlined in the book.One example is _______________,which launched such revolutionary products as the iPod and the iPhone.

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What is the difference between ecommerce and ebusiness?


A) Ecommerce includes Internet network effects. Ebusiness includes ecommerce and all activities related to internal and external business operations.
B) Ecommerce is buying and selling of goods or service online. Ebusiness includes ecommerce and all activities related to internal and external business operations.
C) Ecommerce includes ecommerce and all activities related to internal and external business operations. Ebusiness includes all of the of knowledge management systems.
D) Ebusiness is buying and selling of goods or service online. Ecommerce includes ecommerce and all activities related to internal and external business operations.

E) B) and C)
F) All of the above

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What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness,including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?


A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

E) B) and C)
F) A) and B)

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What is the best way to measure a company's ebusiness success?


A) Effective MIS metrics
B) Interactivity
C) Clickstream data
D) All of these

E) A) and B)
F) A) and C)

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What is the ability of an organization to tailor its products or services to the customers' specifications?


A) Personalization
B) Long tail
C) Mass customization
D) Information reach

E) A) and C)
F) A) and B)

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A(n)___________ technology produces an improved product customers are eager to buy.

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Sustaining

Disruptive technology tends to provide us with better,faster,and cheaper products.

A) True
B) False

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Which of the below would not be considered a company operating in the long tail of a typical sales curve?


A) Walmart
B) Netflix
C) iTunes
D) Zappos

E) None of the above
F) All of the above

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A

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?


A) Collective intelligence
B) Digital Darwinism
C) Joint venture
D) Sole proprietorship

E) A) and B)
F) B) and C)

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Examples of ebusiness advantages include opening new markets,reducing costs,and expanding global reach.

A) True
B) False

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Information __________ measures the number of people a firm can communicate with all over the world.

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Which of the below statements is correct?


A) Just putting up a website can create tremendous ebusiness value.
B) Just putting up a website can create tremendous business buzz.
C) Just putting up a website can limit product availability.
D) Just putting up a website does not create an ebusiness.

E) B) and C)
F) C) and D)

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Which term describes the WWW during its first few years of operation between 1991 and 2003?


A) Web 1.0
B) Eshop
C) Open source
D) All of these

E) A) and B)
F) A) and C)

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A

The WWW provides access to Internet information,including text,graphics,audio,and video files,through documents that use a special formatting language called ________ markup language.

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Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle,Washington,area.Bonnie is highly technical and uses many online marketing techniques to increase business.One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?


A) A cookie
B) A banner ad
C) A pop-up ad
D) A click-through ad

E) A) and C)
F) C) and D)

Correct Answer

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What is information reach?


A) A global public network of computer networks that pass information from one to another using common computer protocols.
B) The depth and breadth of information transferred between customers and businesses.
C) Measures the number of people a firm can communicate with all over the world.
D) Occurs when those with access to technology have great advantages over those without access to technology.

E) A) and D)
F) B) and C)

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What are agents,software,or businesses that provide a trading infrastructure to bring buyers and sellers together?


A) Intermediaries
B) Disintermediaries
C) Reintermediaries
D) Cybermediation

E) A) and B)
F) None of the above

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