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What is a data map?


A) A business that collects personal information about consumers and sells that information to other organizations.
B) A storage repository that holds a vast amount of raw data in its original format until the business needs it.
C) A technique for establishing a match, or balance, between the source data and the target data warehouse.
D) An approach to business governance that values decisions that can be backed up with verifiable data.

E) All of the above
F) C) and D)

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While a traditional data warehouse stores data in files or folders, a data lake uses a flat architecture to store data.

A) True
B) False

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Dirty data is erroneous or flawed data.

A) True
B) False

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How would the marketing industry use business intelligence?


A) Track crime patterns, locations, and criminal behavior.
B) Analyze customer demographics.
C) Predict sales, inventory levels, and distribution.
D) Predict hardware failures.

E) B) and D)
F) A) and B)

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The financial industry uses business intelligence to predict hardware failures.

A) True
B) False

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What is it called when a manager has too much data and information to make a decision?


A) Data rich, information poor
B) Data rich, content poor
C) Data rich, communication poor
D) Data rich, intelligence

E) B) and D)
F) None of the above

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One example of a data aggregation is to gather information about particular groups based on specific variables such as age, profession, or income.

A) True
B) False

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What is erroneous or flawed data?


A) Dirty data
B) Information cleansing
C) Information Scrubbing
D) ETL

E) A) and B)
F) All of the above

Correct Answer

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Identify the advantages of using business intelligence to support managerial decision making.

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Many organizations today find it next to...

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According to Gartner Inc., dirty data is an MIS problem, not a business problem.

A) True
B) False

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What is an individual item on a graph or a chart?


A) Data set
B) Dirty data
C) Data map
D) Data point

E) All of the above
F) B) and C)

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A data map is a technique for establishing a match, or balance, between the source data and the target data warehouse.

A) True
B) False

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A data warehouse is a _________ collection of information, gathered from many different ___________ databases, that supports business analysis activities and decision-making tasks.


A) Logical, operational
B) Physical, operational
C) Logical, transactional
D) Physical, transactional

E) None of the above
F) B) and D)

Correct Answer

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What is data-driven decision management?


A) A business that collects personal information about consumers and sells that information to other organizations.
B) A storage repository that holds a vast amount of raw data in its original format until the business needs it.
C) A technique for establishing a match, or balance, between the source data and the target data warehouse.
D) An approach to business governance that values decisions that can be backed up with verifiable data.

E) All of the above
F) A) and C)

Correct Answer

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What is a business that collects personal information about consumers and sells that information to other organizations?


A) Repository
B) Data warehouse
C) Data aggregation
D) Data broker

E) B) and C)
F) All of the above

Correct Answer

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The banking industry uses business intelligence to understand customer credit card usage and nonpayment rates.

A) True
B) False

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Data warehouses struggle with combining too much standardized information.

A) True
B) False

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Which of the following is a problem associated with dirty data?


A) Accurate data
B) Integrated data
C) Violates business rules
D) All of these

E) All of the above
F) B) and D)

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Data aggregation is the collection of data from various sources for the purpose of data processing.

A) True
B) False

Correct Answer

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How would the retail industry use business intelligence?


A) Track crime patterns, locations, and criminal behavior.
B) Analyze customer demographics.
C) Predict sales, inventory levels, and distribution.
D) Predict hardware failures.

E) B) and C)
F) A) and B)

Correct Answer

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