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Which of the following is a problem associated with dirty data?


A) Non formatted data
B) Misleading data
C) Incorrect data
D) All of these

E) A) and B)
F) A) and C)

Correct Answer

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Which of the following is not a dirty data problem?


A) Duplicate data.
B) Inaccurate data.
C) Specific data.
D) Nonintegrated data.

E) None of the above
F) A) and B)

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A data point is an individual item on a graph or chart.

A) True
B) False

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A data set is an individual item on a graph or chart.

A) True
B) False

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How would the airline industry use business intelligence?


A) Analyze popular vacation locations with current flight listings.
B) Understand customer credit card usage and nonpayment rates.
C) Compare the demographics of patients with critical illnesses.
D) Predict claim amounts and medical coverage costs.

E) A) and B)
F) A) and C)

Correct Answer

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What is a storage repository that holds a vast amount of raw data in its original format until the business needs it?


A) Data broker
B) Data lake
C) Data map
D) Data point

E) All of the above
F) A) and B)

Correct Answer

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Business analysis is difficult from operational databases.Which of the following is a reason why?


A) Every department has its own method for recording data.
B) Data standards do not apply across departments.
C) The data, if available, were often incorrect or incomplete.
D) All of these.

E) C) and D)
F) A) and D)

Correct Answer

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What is erroneous or flawed data?


A) Data set.
B) Dirty data.
C) Data map.
D) Data point.

E) A) and B)
F) A) and C)

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Source data identifies the primary location where data is collected.It can include invoices, spreadsheets, timesheets, transactions, and electronic sources such as other databases.

A) True
B) False

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Data-driven decision management is usually undertaken as a way to gain a competitive advantage.A study from the MIT Center for Digital Business found that organizations driven most by data-based decision making had _________ productivity rates and ____________ profits.


A) 4% lower, 6% higher
B) 4% higher, 6% lower
C) 4% higher, 6% higher
D) 4% lower, 6% lower

E) C) and D)
F) All of the above

Correct Answer

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Duplicate data, inaccurate data, misleading data, and incorrect data are all problems associated with dirty data.

A) True
B) False

Correct Answer

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Information cleansing or scrubbing is a process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information.

A) True
B) False

Correct Answer

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Which of the following statements is true regarding customer information?


A) Customer information can exist in several operational systems.
B) Customer information in each operational system could change.
C) Customer information in each operational system can be different.
D) All of these.

E) A) and B)
F) None of the above

Correct Answer

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Business intelligence can provide managers with the ability to make better decisions.Which of the following is not an example of how different industries use business intelligence?


A) Analyze popular vacation locations with current flight listings.
B) Understand customer credit card usage and nonpayment rates.
C) Compare the demographics of patients with critical illnesses.
D) All of these are examples of how industries use business intelligence.

E) All of the above
F) B) and C)

Correct Answer

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A data broker is an individual item on a graph or a chart.

A) True
B) False

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Within the data warehouse model, the external databases could include competitor information, industry information, and stock market analysis.

A) True
B) False

Correct Answer

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Which of the following is an approach to business governance that values decisions that can be backed up with verifiable data?


A) Comparative analysis.
B) Competitive monitoring.
C) Data-driven decision management.
D) Source data.

E) All of the above
F) B) and D)

Correct Answer

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What do data warehouses support?


A) OLAP
B) Analytical processing
C) OLTP
D) OLAP and analytical processing

E) B) and C)
F) A) and D)

Correct Answer

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What is a collection of data from various sources for the purpose of data processing?


A) Repository
B) Data warehouse
C) Data aggregation
D) Data broker

E) B) and C)
F) None of the above

Correct Answer

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Which of the following identifies the primary location where data is collected?


A) Comparative analysis.
B) Competitive monitoring.
C) Data-driven decision management.
D) Source data.

E) B) and C)
F) None of the above

Correct Answer

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