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Exam 10: Developing New Products and Services

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Question 21

Multiple Choice

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A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain would have purchased a(n) :

A) accessory equipment.
B) service.
C) supply material.
D) component part.

E) A) and C)
F) A) and B)

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Question 22

Multiple Choice

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Special marketing efforts are usually needed to communicate the benefits to potential buyers of ________________,because they are intangible.

A) nondurable goods
B) unsought goods
C) durable goods
D) services

E) None of the above
F) A) and C)

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Question 23

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According to innovation at Apple,how it conceives,produces,and markets new products and/or services,is the foundation for:

There have been pasta sauces on the market for years.These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients.The newly developed Prego Pasta Bake Sauce does not require the use of pre-cooked pasta.Prego would most likely promote this product through:

All of the following are advantages in using virtual reality test marketing,except:

The demand for one product that results from the demand for another product is called:

You greatly admire a set of Ralph Lauren crystal goblets you see at a dinner party,and decide to buy four,despite the somewhat surprising price of $60 each.They are only available in your area in a Polo Ralph Lauren shop,40 miles from campus.Into which classification of consumer goods would the crystal goblets fall?

Support goods are:

At Mattel,new product prototypes are child tested in special testing playgrounds during the _____ stage in the new-product process.

Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales,the product was removed from the market.Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?

Procter & Gamble offers home cleaning products (such as Mr.Clean) ,personal health products (such as Colgate toothpaste) ,and optometry products (such as contact lenses) .Collectively,these would be Procter & Gamble's:

Which of the following is NOT an attribute of a new product?

Which of the following products at the time of its introduction was the best example of a dynamically continuous innovation?

E-book devices such as Kindle by Amazon changed the way we read! For example,the Kindle is a software and hardware platform that requires you to learn how to use this technology,whether you buy the Kindle reader device or have the content sent to your iPhone.The Kindle would be considered a(n) :

Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products EXCEPT:

Mr.Clean is an antibacterial cleaning liquid for home use.The manufacturer of Mr.Clean believed the addition of Sparkling Apple-Scented Mr.Clean to the Mr.Clean product line,will be:

Simulated test markets are the same as:

Which of the following products was the best example of a continuous innovation when introduced?

Which of the products listed below would be the best candidate for full-scale market testing?

Specialized bicycles may increase the demand for Shimano gears if there is an increase in consumer demand for specialized mountain bikes.This illustrates _______.