Question 1

FIGURE 8-24 
-Figure 8-24 above, is an example of what type of statistical forecasting?

Accepted Answer

A)  causal analysis.
B)  non -parametric regression.
C)  location parameter.
D)  infinite dimension.
E)  linear trend extrapolation.F) B) and D)
G) B) and E)

Question 2

FIGURE 8-7 
-According to Figure 8-7 above, if a firm wanted to buy commercial time, which of the following statements would be most accurate?

Accepted Answer

A)  Even though Dancing with the Stars-Results has a slightly higher rating than Dancing with the Stars, it reflects a single episode so the difference is not really significant.
B)  Most companies should avoid advertising on CBS since it has fewer top ranked shows.
C)  People who like music are more likely to watch ABC than FOX.
D)  In terms of Dancing with the Stars and Dancing with the Stars-Results, ratings are more important than market share.
E)  In terms of Dancing with the Stars and Dancing with the Stars-Results, market share is more important than market share.F) All of the above
G) None of the above

Question 3

Two important advantages of secondary data are

Accepted Answer

A)  they are inexpensive and up-to-date.
B)  they are up-to-date and supply all relevant categories of information.
C)  they are usually inexpensive and save time.
D)  they are tailor-made to your specifications and relatively inexpensive.
E)  none of the above.F) B) and E)
G) A) and B)

Question 4

A potential difficulty with an experiment is that outside factors (such as actions of competitors)  can distort the results of an experiment and affect the __________ variable (such as sales) .

Accepted Answer

A)  dependent
B)  independent
C)  hypothesis
D)  extraneous
E)  errorF) D) and E)
G) None of the above

Question 5

Involving operating computer networks that can store and process data is referred to as

Accepted Answer

A)  data mining.
B)  environmental scanning.
C)  information technology.
D)  e-marketing.
E)  computerization.F) B) and C)
G) A) and B)

Question 6

Facts and figures that have already been recorded before the project at hand are referred to as

Accepted Answer

A)  primary data.
B)  empirical data.
C)  secondary data.
D)  demographic data.
E)  observational data.F) All of the above
G) A) and B)

Question 7

What is neuromarketing, what does it do, and why is it important?

Accepted Answer

Neuromarketing was developed by Martin L...

Question 8

Red Carpet Baby!, a children's accessory and toy store, uses U.S.Census information to determine the number of families with children under age 5 in its market area.It is using __________ data.

Accepted Answer

A)  proprietary
B)  primary
C)  secondary
D)  observational
E)  experimentalF) A) and E)
G) None of the above

Question 9

Martin Lindstrom merged __________ and marketing and presented his controversial findings in his breakthrough book Buy.ology.

Accepted Answer

A)  genealogy
B)  neuroscience
C)  astrology
D)  biochemistry
E)  numerologyF) A) and B)
G) None of the above

Question 10

Shelly, the manager of a large grocery store, was concerned.She had received complaints from several customers who said they had been treated rudely by clerks at the store.In order to determine whether or not her clerks were indeed rude, Shelly hired a team of marketing researchers.The researchers posed as customers shopping in the store, but were actually taking notes and recording the actions of the store clerks.Later, Shelly reviewed those notes.The research notes Shelly reviewed were a form of __________ data.

Accepted Answer

A)  secondary
B)  developmental
C)  observational
D)  national
E)  comprehensionF) B) and C)
G) C) and D)

Question 11

Penningtons Superstore, which specializes in plus-size fashions for women, wanted to see if it should add a line of plus-size junior wear.The following statement reflects which step in the marketing research process? "To see which is more effective, offering products for this market in our current stores or opening separate stores targeted directly to the teenage market, let's distribute questionnaires to current shoppers and solicit their opinions, set up some focus groups with plus-size teens, and locate any relevant secondary research."

Accepted Answer

A)  define the problem
B)  develop the research plan
C)  collect relevant information
D)  develop findings and recommendations
E)  take marketing actionsF) A) and B)
G) B) and C)

Question 12

Lost-horse forecasting involves

Accepted Answer

A)  admitting that the actions you have taken in the past have failed and removing those and similar actions from you list of alternatives.
B)  starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.
C)  making decisions without any intervening steps.
D)  following a prescribed set of "directives" established before the research was even begun.
E)  always selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.F) A) and E)
G) B) and E)

Question 13

Another name of an open-ended question is called a(n)  __________ question.

Accepted Answer

A)  Likert scale
B)  fixed alternative
C)  dichotomous
D)  leading
E)  semantic differentialF) A) and B)
G) D) and E)

Question 14

FIGURE 8-24 
-Figure 8-24 above, the line identified as "A" indicates

Accepted Answer

A)  causal analysis.
B)  non-parametric regression.
C)  location parameter.
D)  infinite dimension.
E)  linear trend extrapolation forecast.F) A) and C)
G) A) and D)

Question 15

A(n)  __________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

Accepted Answer

A)  Likert
B)  attitudinal
C)  dichotomous
D)  open-ended
E)  semantic differentialF) B) and C)
G) All of the above

Question 16

What type of marketing uses high-tech brain scanning instruments to record the brain's responses to various marketing stimuli (package designs, brand logos, fragrances, TV ads, and so on)  via the five senses (sight, sound, smell, touch, and taste) .

Accepted Answer

A)  subliminal marketing
B)  permission marketing
C)  tenet marketing
D)  optimization marketing
E)  neuromarketingF) A) and E)
G) A) and C)

Question 17

Secondary data are the

Accepted Answer

A)  facts and figures that are newly collected for a project at hand.
B)  facts and figures that have already been recorded before the project at hand.
C)  facts and figures obtained by watching people mechanically rather than in person.
D)  facts and figures obtained by either asking people questions or through the use of information technology.
E)  conclusions developed from information obtained from a representative sample of a population.F) All of the above
G) C) and D)

Question 18

How do movie studios use marketing research?

Accepted Answer

Studios producing and marketing films em...

Question 19

Before opening six Torrid plus-size-only retail stores that cater to women aged 15-30, a great deal of information was gathered to determine what types of items should be carried, the image of the store, its advertising, etc.Which of the following is an example of a closed-end question that might have been asked?

Accepted Answer

A)  Why would you want to shop at a store that carries plus-size clothing?
B)  In what ways might you be uncomfortable shopping at a plus-size-only retailer?
C)  Would you be interested in buying the Torrid merchandise on the Internet? ___ Yes ___ No
D)  What type of person would shop at Torrid?
E)  None of the above questions is an example of a closed-ended question.F) A) and E)
G) A) and B)

Question 20

In the world of marketing, two key elements in deciding how to collect the data are __________ and __________.

Accepted Answer

A)  concepts; notions
B)  concepts; methods
C)  notions; perceptions
D)  perceptions; impressions
E)  methods; theoriesF) All of the above
G) A) and E)

Exam 8: Marketing Research: From Customer Insights to Actions

Another name of an open-ended question is called a(n) __________ question.

Correct Answer
verified

How do movie studios use marketing research?

Correct Answer
verified
Studios producing and marketing films em...
View Answer

Martin Lindstrom merged __________ and marketing and presented his controversial findings in his breakthrough book Buy.ology.

Correct Answer
verified

Facts and figures that have already been recorded before the project at hand are referred to as

Correct Answer
verified

Correct Answer
verified

What is neuromarketing, what does it do, and why is it important?

Correct Answer
verified
Neuromarketing was developed by Martin L...
View Answer

A(n) __________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

Correct Answer
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Correct Answer
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What type of marketing uses high-tech brain scanning instruments to record the brain's responses to various marketing stimuli (package designs, brand logos, fragrances, TV ads, and so on) via the five senses (sight, sound, smell, touch, and taste) .

Correct Answer
verified

In the world of marketing, two key elements in deciding how to collect the data are and .

Correct Answer
verified

FIGURE 8-7 -According to Figure 8-7 above, if a firm wanted to buy commercial time, which of the following statements would be most accurate?

Correct Answer
verified

Involving operating computer networks that can store and process data is referred to as

Correct Answer
verified

A potential difficulty with an experiment is that outside factors (such as actions of competitors) can distort the results of an experiment and affect the __________ variable (such as sales) .

Correct Answer
verified

Two important advantages of secondary data are

Correct Answer
verified

FIGURE 8-24 -Figure 8-24 above, is an example of what type of statistical forecasting?

Correct Answer
verified

Correct Answer
verified

FIGURE 8-24 -Figure 8-24 above, the line identified as "A" indicates

Correct Answer
verified

Red Carpet Baby!, a children's accessory and toy store, uses U.S.Census information to determine the number of families with children under age 5 in its market area.It is using __________ data.

Correct Answer
verified

Secondary data are the

Correct Answer
verified

Lost-horse forecasting involves

Correct Answer
verified

Exam 8: Marketing Research: From Customer Insights to Actions

Another name of an open-ended question is called a(n) __________ question.

Correct AnswerverifiedShow Answer

How do movie studios use marketing research?

Correct AnswerverifiedStudios producing and marketing films em...View AnswerShow Answer

Martin Lindstrom merged __________ and marketing and presented his controversial findings in his breakthrough book Buy.ology.

Correct AnswerverifiedShow Answer

Facts and figures that have already been recorded before the project at hand are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What is neuromarketing, what does it do, and why is it important?

Correct AnswerverifiedNeuromarketing was developed by Martin L...View AnswerShow Answer

A(n) __________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What type of marketing uses high-tech brain scanning instruments to record the brain's responses to various marketing stimuli (package designs, brand logos, fragrances, TV ads, and so on) via the five senses (sight, sound, smell, touch, and taste) .

Correct AnswerverifiedShow Answer

In the world of marketing, two key elements in deciding how to collect the data are __________ and __________.

Correct AnswerverifiedShow Answer

FIGURE 8-7 -According to Figure 8-7 above, if a firm wanted to buy commercial time, which of the following statements would be most accurate?

Correct AnswerverifiedShow Answer

Involving operating computer networks that can store and process data is referred to as

Correct AnswerverifiedShow Answer

A potential difficulty with an experiment is that outside factors (such as actions of competitors) can distort the results of an experiment and affect the __________ variable (such as sales) .

Correct AnswerverifiedShow Answer

Two important advantages of secondary data are

Correct AnswerverifiedShow Answer

FIGURE 8-24 -Figure 8-24 above, is an example of what type of statistical forecasting?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

FIGURE 8-24 -Figure 8-24 above, the line identified as "A" indicates

Correct AnswerverifiedShow Answer

Red Carpet Baby!, a children's accessory and toy store, uses U.S.Census information to determine the number of families with children under age 5 in its market area.It is using __________ data.

Correct AnswerverifiedShow Answer

Secondary data are the

Correct AnswerverifiedShow Answer

Lost-horse forecasting involves

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
verified
Studios producing and marketing films em...
View Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Neuromarketing was developed by Martin L...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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In the world of marketing, two key elements in deciding how to collect the data are and .

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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