Question 1

of the sales growth strategies Amazon considered early on is __________.

Accepted Answer

A)   sales of books
B)   sales of consulting services
C)   sales of original paintings and wall art
D)   selling Amazon's distribution centers
E)   sales of greeting cards and invitationsF) B) and C)
G) C) and D)

Question 2

intermediary between a manufacturer and end-user markets is referred to as a

Accepted Answer

A)   retailer.
B)   middleman.
C)   wholesaler.
D)   broker.
E)   distributor.F) A) and D)
G) None of the above

Question 3

is the first step in choosing the right supply chain?

Accepted Answer

A)   understand the supply chain
B)   develop a list of qualified channel members
C)   enumerate logistics specifications
D)   compare multiple-channel alternatives
E)   understand the customerF) A) and D)
G) A) and E)

Question 4

__________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,who carbonate it,and market the finished product to retailers.

Accepted Answer

A)   service-sponsored franchise system
B)   service-sponsored retail franchise system
C)   manufacturer-sponsored wholesale franchise system
D)   manufacturer-sponsored retail franchise system
E)   administered vertical marketing systemF) A) and E)
G) B) and C)

Question 5

Questions of legality regarding tying arrangements and exclusive dealing would most likely occur in

Accepted Answer

A)   corporate vertical marketing systems.
B)   administered vertical marketing systems.
C)   franchises.
D)   horizontal marketing systems.
E)   retail-sponsored cooperatives.F) A) and E)
G) None of the above

Question 6

Logistical function activities include

Accepted Answer

A)   buying and selling.
B)   gathering, sorting, and dispersing products.
C)   financing and grading.
D)   risk taking.
E)   marketing information and research.F) All of the above
G) B) and C)

Question 7

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety; and (4) pre- or postsale services.

Accepted Answer

A)   profitability
B)   information
C)   quality
D)   brand name recognition
E)   availabilityF) C) and E)
G) A) and B)

Question 8

practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

Accepted Answer

A)   dual distribution
B)   cooperative distribution
C)   an integrated channel alliance
D)   a multichannel venture
E)   a strategic channel allianceF) A) and C)
G) A) and D)

Question 9

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as __________.

Accepted Answer

A)   integrated marketing systems
B)   horizontal marketing systems
C)   vertical marketing systems
D)   functional marketing systems
E)   cooperative marketing systemsF) A) and B)
G) A) and C)

Question 10

efficient consumer response system refers to

Accepted Answer

A)   an order replenishment system that maintains a 10 percent inventory rate at all times in order to guarantee there will never be stockouts.
B)   an online virtual inventory storage program that allows firms to enter in minute-by-minute information in order to avoid stockouts due to unforeseen environmental forces.
C)   a computer program that allows even the smallest manufacturer to manage its inventory system.
D)   an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise, which then lowers its inventory investment, improves customer service levels, and reduces logistics expense.
E)   an exclusive contractual agreement between delivery services such as FedEx or UPS to deliver expedited orders at a special low rate, regardless of the day and time.F) B) and E)
G) A) and C)

Question 11

developing a distribution strategy,marketers should avoid the anticompetitive attempts of eliminating wholesalers or retailers if they want to avoid the possibility of violating the __________ provisions of the Clayton Act or the Sherman Act.

Accepted Answer

A)   resale restrictions
B)   tying arrangements
C)   exclusive dealing
D)   refusal to deal
E)   dual distributionF) C) and D)
G) A) and D)

Question 12

direct channel is when

Accepted Answer

A)   producers and end-users deal with each other on a one-on-one basis.
B)   the producer and consumer and perform numerous channel functions.
C)   a firm reaches different buyers by employing two or more different types of channels for the same basic product.
D)   an intermediary sells to other intermediaries, usually to retailers in consumer markets.
E)   an agent or broker brings ultimate consumers to manufacturers.F) A) and B)
G) A) and C)

Question 13

Figure 15-4
-Figure 15-4 above depicts the four most common marketing channels for business products and services."Y" represents

Accepted Answer

A)   consumers.
B)   industrial users.
C)   dual distributors.
D)   agents or brokers.
E)   industrial distributors.F) B) and D)
G) B) and C)

Question 14

objective of information and logistics management in a supply chain is to deliver maximum customer service and to

Accepted Answer

A)   minimize logistics costs.
B)   maximize distribution outlets.
C)   maximize profits.
D)   maximize supply chain membership.
E)   maximize supply chain inefficiency.F) None of the above
G) C) and D)

Question 15

Figure 15-3
-Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Accepted Answer

A)   consumers.
B)   industrial users.
C)   wholesalers.
D)   agents or brokers.
E)   retailers.F) C) and D)
G) D) and E)

Question 16

probably own several pairs of shoes.Further,it is highly likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer.In fact,most products are brought to you via a __________,which consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users.

Accepted Answer

A)   marketing intermediary
B)   distribution hierarchy
C)   marketing chain of command
D)   distribution matrix
E)   marketing channelF) D) and E)
G) B) and C)

Question 17

Cereal Partners Worldwide (CPW) Cheerios Photo
-photo above shows a Cheerios box that carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Accepted Answer

CPW is a strategic alliance designed fro...

Question 18

three major types of vertical marketing systems are administered,corporate,and __________.

Accepted Answer

A)   integrated
B)   cooperative
C)   delegated
D)   manufacturer-dominated
E)   contractualF) C) and E)
G) All of the above

Question 19

Clayton Act prohibits,restricts,or influences all of the following channel strategies and practices EXCEPT:

Accepted Answer

A)   exclusive dealing
B)   refusal to deal
C)   resale restrictions
D)   vertical integration
E)   full-line forcingF) A) and D)
G) A) and E)

Question 20

Establishments primarily engaged in selling livestock,grain,and other farm products would be classified as

Accepted Answer

A)   retailers.
B)   brokers.
C)   ultimate consumers.
D)   wholesalers.
E)   middlemen.F) A) and B)
G) A) and C)

Exam 15: Managing Marketing Channels and Supply Chains

Correct Answer
verified

practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

Correct Answer
verified

Questions of legality regarding tying arrangements and exclusive dealing would most likely occur in

Correct Answer
verified

is the first step in choosing the right supply chain?

Correct Answer
verified

intermediary between a manufacturer and end-user markets is referred to as a

Correct Answer
verified

direct channel is when

Correct Answer
verified

three major types of vertical marketing systems are administered,corporate,and __________.

Correct Answer
verified

Figure 15-4 -Figure 15-4 above depicts the four most common marketing channels for business products and services."Y" represents

Correct Answer
verified

Figure 15-3 -Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Correct Answer
verified

of the sales growth strategies Amazon considered early on is __________.

Correct Answer
verified

developing a distribution strategy,marketers should avoid the anticompetitive attempts of eliminating wholesalers or retailers if they want to avoid the possibility of violating the __________ provisions of the Clayton Act or the Sherman Act.

Correct Answer
verified

Logistical function activities include

Correct Answer
verified

Clayton Act prohibits,restricts,or influences all of the following channel strategies and practices EXCEPT:

Correct Answer
verified

__________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,who carbonate it,and market the finished product to retailers.

Correct Answer
verified

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as __________.

Correct Answer
verified

efficient consumer response system refers to

Correct Answer
verified

Establishments primarily engaged in selling livestock,grain,and other farm products would be classified as

Correct Answer
verified

objective of information and logistics management in a supply chain is to deliver maximum customer service and to

Correct Answer
verified

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety; and (4) pre- or postsale services.

Correct Answer
verified

Cereal Partners Worldwide (CPW) Cheerios Photo -photo above shows a Cheerios box that carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Correct Answer
verified
CPW is a strategic alliance designed fro...
View Answer

Exam 15: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

Correct AnswerverifiedShow Answer

Questions of legality regarding tying arrangements and exclusive dealing would most likely occur in

Correct AnswerverifiedShow Answer

is the first step in choosing the right supply chain?

Correct AnswerverifiedShow Answer

intermediary between a manufacturer and end-user markets is referred to as a

Correct AnswerverifiedShow Answer

direct channel is when

Correct AnswerverifiedShow Answer

three major types of vertical marketing systems are administered,corporate,and __________.

Correct AnswerverifiedShow Answer

Figure 15-4 -Figure 15-4 above depicts the four most common marketing channels for business products and services."Y" represents

Correct AnswerverifiedShow Answer

Figure 15-3 -Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Correct AnswerverifiedShow Answer

of the sales growth strategies Amazon considered early on is __________.

Correct AnswerverifiedShow Answer

developing a distribution strategy,marketers should avoid the anticompetitive attempts of eliminating wholesalers or retailers if they want to avoid the possibility of violating the __________ provisions of the Clayton Act or the Sherman Act.

Correct AnswerverifiedShow Answer

Logistical function activities include

Correct AnswerverifiedShow Answer

Clayton Act prohibits,restricts,or influences all of the following channel strategies and practices EXCEPT:

Correct AnswerverifiedShow Answer

__________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,who carbonate it,and market the finished product to retailers.

Correct AnswerverifiedShow Answer

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as __________.

Correct AnswerverifiedShow Answer

efficient consumer response system refers to

Correct AnswerverifiedShow Answer

Establishments primarily engaged in selling livestock,grain,and other farm products would be classified as

Correct AnswerverifiedShow Answer

objective of information and logistics management in a supply chain is to deliver maximum customer service and to

Correct AnswerverifiedShow Answer

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety; and (4) pre- or postsale services.

Correct AnswerverifiedShow Answer

Cereal Partners Worldwide (CPW) Cheerios Photo -photo above shows a Cheerios box that carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Correct AnswerverifiedCPW is a strategic alliance designed fro...View AnswerShow Answer

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verified
CPW is a strategic alliance designed fro...
View Answer