Question 1

Facebook is a_____.

Accepted Answer

A)   microblogging site
B)   wiki
C)   social networking site
D)   mashupE) All of the above
F) B) and C) C

Question 2

Organizations are using social computing in which of the following functions?

Accepted Answer

A)   Marketing
B)   Customer relationship management
C)   Human resource management
D)   All of these optionsE) A) and B)
F) All of the above

Question 3

Customers using social commerce benefit from:

Accepted Answer

A)   greater privacy.
B)   faster responses from vendors.
C)   unbiased opinions on products.
D)   none of these options.E) B) and D)
F) B) and C) B

Question 4

Social computing forces companies to deal with customers reactively as opposed to proactively.

Accepted Answer

A) True 
 B)False

Question 5

Social computing fosters close customer relationships.

Accepted Answer

A) True 
 B)False

Question 6

All of the ratings, reviews, and recommendations available through social networking are unbiased and reviewers are never paid for their reviews.

Accepted Answer

A) True 
 B)False

Question 7

The Web development technique that allows users to receive the information they want, when they want it, without having to surf thousands of Web sites is known as _____.

Accepted Answer

A)   AJAX
B)   RSS
C)   Tagging
D)   Web 2.0E) B) and D)
F) B) and C) B

Question 8

When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?

Accepted Answer

A)   Social computing generates faster results but is more expensive.
B)   Social computing generates faster and cheaper results.
C)   Social computing takes longer but is less expensive.
D)   Participation by customers is more limited when using social computing.E) B) and C)
F) All of the above

Question 9

_____ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.

Accepted Answer

A)   Group shopping sites
B)   Shopping communities
C)   Social marketplaces
D)   Peer-to-peer shopping modelsE) A) and B)
F) A) and C)

Question 10

Blogs and wikis fundamentally differ in terms of:

Accepted Answer

A)   their size.
B)   their potential to be shared with the public.
C)   how users post content.
D)   how they use tools like RSS and AJAX.E) A) and B)
F) A) and C)

Question 11

The only risk companies face when using social commerce is that customers may post negative feedback.

Accepted Answer

A) True 
 B)False

Question 12

Human resource departments only use social computing applications for recruiting purposes.

Accepted Answer

A) True 
 B)False

Exam 8: Social Computing

Facebook is a_____.

Correct Answer
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C

Organizations are using social computing in which of the following functions?

Correct Answer
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Customers using social commerce benefit from:

Correct Answer
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B

Social computing forces companies to deal with customers reactively as opposed to proactively.

Correct Answer
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Social computing fosters close customer relationships.

Correct Answer
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All of the ratings, reviews, and recommendations available through social networking are unbiased and reviewers are never paid for their reviews.

Correct Answer
verified

The Web development technique that allows users to receive the information they want, when they want it, without having to surf thousands of Web sites is known as _____.

Correct Answer
verified
B

When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?

Correct Answer
verified

_____ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.

Correct Answer
verified

Blogs and wikis fundamentally differ in terms of:

Correct Answer
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The only risk companies face when using social commerce is that customers may post negative feedback.

Correct Answer
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Human resource departments only use social computing applications for recruiting purposes.

Correct Answer
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Exam 8: Social Computing

Facebook is a_____.

Correct AnswerverifiedC

Organizations are using social computing in which of the following functions?

Correct AnswerverifiedShow Answer

Customers using social commerce benefit from:

Correct AnswerverifiedB

Social computing forces companies to deal with customers reactively as opposed to proactively.

Correct AnswerverifiedShow Answer

Social computing fosters close customer relationships.

Correct AnswerverifiedShow Answer

All of the ratings, reviews, and recommendations available through social networking are unbiased and reviewers are never paid for their reviews.

Correct AnswerverifiedShow Answer

The Web development technique that allows users to receive the information they want, when they want it, without having to surf thousands of Web sites is known as _____.

Correct AnswerverifiedB

When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?

Correct AnswerverifiedShow Answer

_____ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.

Correct AnswerverifiedShow Answer

Blogs and wikis fundamentally differ in terms of:

Correct AnswerverifiedShow Answer

The only risk companies face when using social commerce is that customers may post negative feedback.

Correct AnswerverifiedShow Answer

Human resource departments only use social computing applications for recruiting purposes.

Correct AnswerverifiedShow Answer

Correct Answer
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C

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B

Correct Answer
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B

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