Question 1

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book or browse related titles that was reviewed.NYTimes.com effectively uses the __________ website design element.

Accepted Answer

A)  convenience
B)  control
C)  connection
D)  community
E)  communicationF) A) and B)
G) B) and D)

Question 2

Coca-Cola hosts MyCoke.com that allows people to congregate online and exchange views on topics of common interest.This website is an example of __________.

Accepted Answer

A)  spam
B)  a shopping bot
C)  a web community
D)  a blog
E)  a web caféF) A) and B)
G) All of the above

Question 3

Wolfermans.com is a company that sells gourmet English muffins,specialty breads,and exquisite desserts in gift assortments.When you access its website,you discover fourteen pictures that make lavish use of color.The Wolferman website design conveys the core consumer benefits provided by the company's offerings through the use of __________.

Accepted Answer

A)  context
B)  commerce
C)  communication
D)  connection
E)  customizationF) C) and D)
G) A) and D)

Question 4

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as __________.

Accepted Answer

A)  customization
B)  content
C)  context
D)  connection
E)  conductivityF) A) and D)
G) A) and B)

Question 5

Most websites do not include every design element.Although every website has __________ and _________,they differ in the use of the remaining five elements.

Accepted Answer

A)  content;commerce
B)  commerce;customization
C)  context;content
D)  communication;community
E)  context;connectionF) C) and D)
G) A) and E)

Question 6

The relationship between the interactive communication capabilities of the Internet and customization is that

Accepted Answer

A)  a highly interactive and individualized information and exchange environment is created for shoppers and buyers.
B)  it helps customers reduce their search costs and more conveniently find the offerings with the desired features.
C)  it protects online consumer privacy about the customized products and services they desire.
D)  it records users' visits to websites,which enhances online consumers' convenience in future visits by suggesting offerings that may be of interest to them when they access the site.
E)  it reduces costs and wasted coverage both for the buyer and seller.F) B) and C)
G) D) and E)

Question 7

Customers can build their own bicycle at SevenCycles.com by answering a few questions and choosing from a menu of product attributes,prices,and delivery options.The design of a precise bicycle is made possible through the use of a __________.

Accepted Answer

A)  wiki
B)  cookie
C)  bot
D)  choiceboard
E)  collaborative filterF) B) and D)
G) B) and E)

Question 8

Permission marketing is also referred to as __________.

Accepted Answer

A)  seller-initiated marketing
B)  opt-in marketing
C)  spam
D)  viral marketing
E)  opt-out marketingF) B) and E)
G) A) and B)

Question 9

An Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings is referred to as a(n) __________.

Accepted Answer

A)  extranet
B)  intranet
C)  marketplace
D)  marketspace
E)  web portalF) A) and E)
G) C) and D)

Question 10

The percentage of online shoppers

Accepted Answer

A)  didn't begin to show promise until 2011 when online security measures improved.
B)  stabilized in 2012 when Internet penetration reached 98 percent of all U.S.households.
C)  grew rapidly during 2003-2005 and then declined sharply when the "dot.com bubble" burst in 2006.
D)  has grown year after year and is expected to continue to increase over the next few years.
E)  grew slowly and then plummeted when Congress passed a new online state sales tax collection law in 2013.F) C) and D)
G) B) and D)

Question 11

Interactive marketing is characterized by

Accepted Answer

A)  niche marketspaces.
B)  sophisticated choiceboards.
C)  the digital divide,which separates online consumers from traditional marketplace consumers.
D)  a marketing mix strategy that de-emphasizes the promotion element.
E)  human-to-human mediated online "chat room" communication prior to the purchase.F) B) and E)
G) A) and C)

Question 12

The online consumers segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment,is referred to as

Accepted Answer

A)  hunter-gatherers.
B)  click-and-mortar.
C)  brand loyalists.
D)  hooked,online,and single.
E)  time-sensitive materialists.F) A) and C)
G) C) and D)

Question 13

The ability of a website to modify itself to,or be modified by,each individual user is referred to as __________.

Accepted Answer

A)  connection
B)  communication
C)  site actualization
D)  customization
E)  customerizationF) A) and B)
G) A) and C)

Question 14

A blog refers to

Accepted Answer

A)  a private online forum centered on a specific topic or theme.
B)  a running account of all purchases made at a single website.
C)  an online forum where people can discuss a wide variety of subjects.
D)  an itemized list of all website "hits" on an individual person including a short biographical summary.
E)  a web network that works as a family tree linking all members of a group or organization.F) A) and B)
G) B) and D)

Question 15

In the traditional sense,a __________ is where buyers and sellers engage in face-to-face exchange relationships in a material environment characterized by physical facilities and mostly tangible objects.

Accepted Answer

A)  marketspace
B)  multichannel online mall
C)  cyberstore
D)  virtual store
E)  marketplaceF) B) and E)
G) B) and C)

Question 16

Eddie Bauer has leveraged its store,website,and catalog channels with impressive results.At Eddie Bauer,every effort is made to make the apparel shopping and purchase process for its customers the same as its retail stores,its catalog,and its website.An Eddie Bauer marketing manager says,"We don't distinguish between channels because it's all Eddie Bauer to our customers." Eddie Bauer is likely following a(n) __________ strategy.

Accepted Answer

A)  cross-functional
B)  interlocking marketing
C)  dual distribution
D)  multichannel marketing
E)  market penetrationF) A) and E)
G) B) and E)

Question 17

At the De Beers website,users can design their own rings and show them to others.One out of five website visitors e-mail their ring design to friends and relatives who will then visit the site.De Beers is using __________ to promote its diamonds.

Accepted Answer

A)  opt-out marketing
B)  customerization
C)  niche marketing
D)  buzz marketing
E)  viral marketingF) B) and D)
G) C) and D)

Question 18

A recent Pew Internet and American Life Project poll reported that __________ percent of online consumers have privacy and security concerns about the Internet.

Accepted Answer

A)  15
B)  28
C)  34
D)  56
E)  76F) B) and D)
G) A) and E)

Question 19

Personalization refers to

Accepted Answer

A)  the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
B)  a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.
C)  the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
D)  the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
E)  an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.F) D) and E)
G) A) and E)

Question 20

Which online consumer lifestyle segment is most likely to visit auction websites?

Accepted Answer

A)  hunter-gatherers
B)  hooked,online,and single
C)  click-and-mortar
D)  brand loyalists
E)  time-sensitive materialistsF) None of the above
G) B) and C)

Exam 21: Implementing Interactive and Multichannel Marketing

The ability of a website to modify itself to,or be modified by,each individual user is referred to as __________.

Correct Answer
verified

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book or browse related titles that was reviewed.NYTimes.com effectively uses the __________ website design element.

Correct Answer
verified

An Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings is referred to as a(n) __________.

Correct Answer
verified

At the De Beers website,users can design their own rings and show them to others.One out of five website visitors e-mail their ring design to friends and relatives who will then visit the site.De Beers is using __________ to promote its diamonds.

Correct Answer
verified

In the traditional sense,a __________ is where buyers and sellers engage in face-to-face exchange relationships in a material environment characterized by physical facilities and mostly tangible objects.

Correct Answer
verified

Correct Answer
verified

Which online consumer lifestyle segment is most likely to visit auction websites?

Correct Answer
verified

Personalization refers to

Correct Answer
verified

The relationship between the interactive communication capabilities of the Internet and customization is that

Correct Answer
verified

Permission marketing is also referred to as __________.

Correct Answer
verified

The online consumers segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment,is referred to as

Correct Answer
verified

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as __________.

Correct Answer
verified

Interactive marketing is characterized by

Correct Answer
verified

Most websites do not include every design element.Although every website has __ and _,they differ in the use of the remaining five elements.

Correct Answer
verified

The percentage of online shoppers

Correct Answer
verified

Correct Answer
verified

Coca-Cola hosts MyCoke.com that allows people to congregate online and exchange views on topics of common interest.This website is an example of __________.

Correct Answer
verified

Customers can build their own bicycle at SevenCycles.com by answering a few questions and choosing from a menu of product attributes,prices,and delivery options.The design of a precise bicycle is made possible through the use of a __________.

Correct Answer
verified

A recent Pew Internet and American Life Project poll reported that __________ percent of online consumers have privacy and security concerns about the Internet.

Correct Answer
verified

A blog refers to

Correct Answer
verified

Exam 21: Implementing Interactive and Multichannel Marketing

The ability of a website to modify itself to,or be modified by,each individual user is referred to as __________.

Correct AnswerverifiedShow Answer

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book or browse related titles that was reviewed.NYTimes.com effectively uses the __________ website design element.

Correct AnswerverifiedShow Answer

An Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

At the De Beers website,users can design their own rings and show them to others.One out of five website visitors e-mail their ring design to friends and relatives who will then visit the site.De Beers is using __________ to promote its diamonds.

Correct AnswerverifiedShow Answer

In the traditional sense,a __________ is where buyers and sellers engage in face-to-face exchange relationships in a material environment characterized by physical facilities and mostly tangible objects.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which online consumer lifestyle segment is most likely to visit auction websites?

Correct AnswerverifiedShow Answer

Personalization refers to

Correct AnswerverifiedShow Answer

The relationship between the interactive communication capabilities of the Internet and customization is that

Correct AnswerverifiedShow Answer

Permission marketing is also referred to as __________.

Correct AnswerverifiedShow Answer

The online consumers segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment,is referred to as

Correct AnswerverifiedShow Answer

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as __________.

Correct AnswerverifiedShow Answer

Interactive marketing is characterized by

Correct AnswerverifiedShow Answer

Most websites do not include every design element.Although every website has __________ and _________,they differ in the use of the remaining five elements.

Correct AnswerverifiedShow Answer

The percentage of online shoppers

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Coca-Cola hosts MyCoke.com that allows people to congregate online and exchange views on topics of common interest.This website is an example of __________.

Correct AnswerverifiedShow Answer

Customers can build their own bicycle at SevenCycles.com by answering a few questions and choosing from a menu of product attributes,prices,and delivery options.The design of a precise bicycle is made possible through the use of a __________.

Correct AnswerverifiedShow Answer

A recent Pew Internet and American Life Project poll reported that __________ percent of online consumers have privacy and security concerns about the Internet.

Correct AnswerverifiedShow Answer

A blog refers to

Correct AnswerverifiedShow Answer

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Most websites do not include every design element.Although every website has __ and _,they differ in the use of the remaining five elements.

Correct Answer
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